**Ding Tea's carefully selected tea leaves.
**Originate from high altitude tea gardens.
**Surrounding the Central Mountain Range in Taiwan.
**Garnering mist, dew, in an abundantly humid climate blessed with geographical advantages.
**Each cup of premium tea harnesses the essence of nature.
*Introduction and History*
In 2004, the founder of the Ding Tea beverage franchise, Mr. Wei-Hsiang Hsu felt that despite the large number of franchises on the beverage market, their quality was nevertheless inconsistent. Persisting in the belief of offering consumers newer, better beverage quality and to establish an ideal beverage franchise brand, he decided to create the Ding Tea beverage franchise. The goal was to promote a new philosophy for tea drinking, introduce a new trend for beverages and a new energy to the franchising system. Through price advantages, high quality, small profit and quick return concepts, he intends to change the conventional perception that quality tea comes at a price, so that more people will be able to become familiar with Taiwan's tea beverage culture through the franchise.
After ten years of development, Ding Tea has successfully been transformed from a humble, small bubble milk tea store into an international, exquisite tea beverage corporation with a presence in Taiwan, Hong Kong, China, Japan, Singapore, Canada, America and Malaysia.
*Market positioning and target*
Hand-made drinks in Taiwan has been developed for over 30 years and also become a part of daily consumption of Taiwanese. Hand-made drinks are not only play a role of beverage, but also become a necessary company while out-eaters order the meals. It becomes common that everyone has a cup of hand-made drinks. When consumer behavior becomes a culture it means the market would not vanish or even narrow.
According to statistics provided by the Ministry of Economic Affairs, Taiwanese beverage producers sold over 10 million tons of beverages, with a market value of close to NT$50 billion; if calculated based on a population of 23.03 million, on average an adult consumes approximately 2.5 bottles of 700ml beverage per day. Statistics from the Taiwan Beverage Industry Association also indicate that the tea beverage market grew from 25% to 34%, with green tea taking the highest market share, followed by milk tea, black tea and oolong tea. Tea beverages are not only thirst-quenching, they also have healthy benefits and are therefore the most popular type of beverage among modern people.
Recently, the rapidly emerging tea beverage products not only conform to modern people's demand for natural and green consumption, they are also the fastest growing beverage globally in the 21st century. By positioning its products as high quality and with high standards, Ding Tea has launched unique drinks through new teas, emphasizing fashion and health appeal, as well as targeting white collar consumers as the primary clientele in order to serve the vast consumer group in the tea beverage market.
According to Ding Tea's COO: "Ding Tea's success was made possible through the success of the franchisees." After opening for franchising in 2004, Ding Tea now owns 500 stores in world; we serve over 150,000 people every day by providing them with exquisite tea beverage service; moreover, we continue to grow and expand at a rate of 30% annually.
*Awards Won by Ding Tea*
Ding Tea maintains a certain quality standard and has received the Outstanding Entrepreneur Award, Premium Product Golden Diamond Award, National Ten Quality Enterprise Boutique Award, Consumer Golden Award, Customer Satisfaction Golden Award. In addition, it obtains iTQi Superior Taste Award 3 Stars from CHEFS & SOMMELIERS VALUE FOOD & DRINK in 2018. Moreover, it has appeared in media reports such as Apple Daily News, Next Magazine, Excellence Magazine, Global Views Magazine, business weekly, a special report by Maniu on CTV, TTV's Money program, and a special report by Matilda Tao on cable TV, therby receiving wide recognition.
*Product Advantages and Characteristics*
The food R&D department of the headquarters constantly monitors market information to develop new products, so as to provide consumers with a newer, better taste experience. The path for the tea beverages that Ding Tea has chosen is a fashion between heritage and innovation; furthermore, we intend to become the leader of the market. The products we have developed are endowed with character and uniqueness, for instance: Hokkaido Milk Tea, Lychee Aloe Vera Juice, Passion Fruit Green Tea, Peach Chia Seeds, etc. are all creating new trends in the market.
Since its establishment in 2004, Ding Tea has focused on creating the most professional tea beverage brand as the target. Therefore, all materials and ingredients used by Ding Tea are not only certified by SGS, they have also passed 231 tests for Japanese import permits; absolutely no preservatives or flavoring additives are used. In addition to being more characteristic than other franchises in the industry, Ding Tea also offers a brand guarantee to provide consumers with the most stringent health and hygiene products, so as to present the most professional, exquisite and unique tea beverage culture.
Strength & Opportunity
- Franchise fee : Below 250 sq ft (Kiosk) RM 30,000 only; Above 250 sq ft (Outlet) RM 40,000 only; which is highly affordable. Need to pay deposit RM 8,000 (Refundable after 3 years termination upon no misconduct / breach of contract). Franchise Fee including the 2D & 3D design of outlet (Renovation and equipment are not provided).
- Royalty fee : Fixed with RM 1,600 per month, no matter how much sales achieved, which is very different with other competitors (Usually they are charging 2% - 5% of total sales).
- Full set of training and coaching with duration of 2 weeks will be provided. Training given include the operation and management of business, recipe of the beverage and full set of SOP guide line (Young entrepreneur with no experience are welcome).
- Technical and operational support will be given as well during the first few days of business operation.
- Customer average spending is between RM 15 to RM 55 per person.
*Why choose Ding Tea?*
1. Famous Product in market
2. Easy to set up
3. Quality product and reasonable price that customer repeat purchases
4. Provide franchise support, it obtains operation support, social media support, training, marketing support etc.
5. Ding Tea receive many rewards
6. High quality product & raw material
7. Characteristics and advantages of the franchise
8. Comprehensive supply chain