Bata
- Brand Name: Bata
- Company Entity Sdn Bhd
- Industry Category Advertising & Agency
- Franchise Fee RM 2
- Strength & Weaknesses rom its new base, the company gradually rebuilt itself, expanding into new markets throughout Asia, the Middle East, Australia, Africa and Latin America. Rather than organizing these new operations in a highly centralized structure, Bata established a confederation of autonomous units that could be more responsive to new markets in developing countries.
- Reason of Selling Despite being in the shoe business for over a century, Bata shows no signs of stopping. And what with its stylishly on-trend, surprisingly comfy selection of shoes for toddlers, children, ladies and men, we don’t see any reason why they should.
Introduction
The Bata Corporation (known as Bata, and in the Czech Republic and Slovakia, known as Baťa, IPA: [ˈbaca]) is a multinational footwear, apparel and fashion accessories manufacturer and retailer of Moravian (Czech) origin, headquartered in Lausanne, Switzerland.
The corporation is one of the world’s leading shoemakers by volume with 150 million pairs of shoes sold annually.[5] It has a retail presence of over 5,300 shops in more than 70 countries across five continents and 21 production facilities in 18 countries. Bata is an employer to over 32,000 people globally.
A family-owned business for over 125 years, the company is organized into three business units: Bata, Bata Industrials (safety shoes) and AW Lab (sports style). Bata is a portfolio company with more than 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak, and Toughees.