Secret Recipe
Franchise
- Brand Name: Secret Recipe
- Company Entity Sdn Bhd
- Industry Category Advertising & Agency
- Strength & Weaknesses Secret Recipe, a well-established restaurant chain, boasts a strong reputation for its diverse menu of high-quality desserts and savory dishes, which appeals to a wide range of customers. Its strengths lie in its brand recognition, consistent food quality, and a loyal customer base. Additionally, Secret Recipe has the opportunity to expand its reach by diversifying its menu offerings to cater to changing dietary preferences and exploring international markets to tap into new customer segments, all while maintaining its commitment to excellence in taste and presentation.
- Reason of Selling Secret Recipe's business highlights include a strong brand reputation, a diverse menu of high-quality desserts and savory dishes, and the potential for expansion into new markets and menu diversification.
Introduction
Secret Recipe was founded in 1997, it has evolved to become one of the fastest-growing cakes and cafe franchises in the region, operating over 380 outlets to date. Today, Secret Recipe can be found in Malaysia, Singapore, Indonesia, Thailand, Brunei, Maldives, and Bangladesh. The quality food and affordable prices at Secret Recipe have since established a fanbase of loyal customers.
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Location
Jalan SS22/23, Damansara Jaya Lot C.07 & C.08, Concourse Floor, Atria Shopping Gallery, 47400 Petali