Advertising & Agency
Secret Recipe
289
Petaling Jaya, Selangor, Malaysia
Franchise Partner Invitation
Retail
Business Overview
Secret Recipe was founded in 1997, it has evolved to become one of the fastest-growing cakes and cafe franchises in the region, operating over 380 outlets to date. Today, Secret Recipe can be found in Malaysia, Singapore, Indonesia, Thailand, Brunei, Maldives, and Bangladesh. The quality food and affordable prices at Secret Recipe have since established a fanbase of loyal customers.
Business Offer
Franchise partner invitation
Company Entity
Sdn Bhd
Business Highlights
Secret Recipe's business highlights include a strong brand reputation, a diverse menu of high-quality desserts and savory dishes, and the potential for expansion into new markets and menu diversification.
Financial
Yearly Revenue: RM 750,000,000.00
Business Size
Employees: 3 to 10 person
Assets
Strength & Opportunity
Secret Recipe, a well-established restaurant chain, boasts a strong reputation for its diverse menu of high-quality desserts and savory dishes, which appeals to a wide range of customers. Its strengths lie in its brand recognition, consistent food quality, and a loyal customer base. Additionally, Secret Recipe has the opportunity to expand its reach by diversifying its menu offerings to cater to changing dietary preferences and exploring international markets to tap into new customer segments, all while maintaining its commitment to excellence in taste and presentation.
Location
Offer Price
RM 0.00
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