Kenny Rogers Roasters is a chain of chicken-based restaurants founded in 1991 and currently operates principally in Asia as part of the Malaysian conglomerate Berjaya Corporation Berhad. The franchise advocates for healthy eating as reflected in its brand tagline “less fat…less salt…less calories”. As of 2012, there are 74 Kenny Rogers Roasters restaurants in Malaysia and 8 in Indonesia. It also has operations in other countries including the United States, Malaysia, Singapore, Indonesia, China, and the Philippines.
Business Offer
Franchise partner invitation
Company Entity
Sdn Bhd
Business Highlights
Kenny Rogers Roasters' business highlights include its focus on healthy rotisserie chicken, a loyal customer base, and potential growth opportunities through menu expansion, improved online services, and market exploration.
Financial
Yearly Revenue: RM 71,500,000.00
Business Size
Employees: 3 to 10 person
Assets
Strength & Opportunity
Kenny Rogers Roasters strengths include its reputation for healthy, flavorful rotisserie chicken and a loyal customer base. The company has opportunities to expand its menu with more diverse and health-conscious options, enhance its online and delivery services, and explore new markets to grow its customer base.